HJM’s CMA MDOEL
HJM’s CMA model assesses how the product(s) flow through
market channel in order to determine opportunities and constraints. Extrapolated from the MAGNET MODEL, the chemical market assessment tools divides the final market for a particular product into segments such as domestic, export, low-income, luxury, etc.
It then analyses the market characteristics which enable a product to succeed in each market segment.
Finally, CMA establishes a Competitor Analysis, a Buyer Analysis, a
Market Window Analysis and an Analysis of Bargaining Power in Value Chains.